The Month After

Forgive me blog for I have sinned. It has been two months since my last post. So much has happened that is blog worthy and SEO related.

October 1st I found myself in Seattle, sitting in rapt awe as Rand Fishkin explained SEO gospel.

SEOMoz’s SEO training was awesome. Now, I’m a newbie, so please remember that I see things from that perspective, but I was amazed. I think my head was going to explode. The “training” could better be termed “The State of Search 2007”. Rand pretty much started at the beginning and explained the what, how and why of SEO.

It was great!

More “expert” people might say that it was to basic, but it was exactly what I needed.

I came away with two key things:

1) A Filter. There is so much crap information online about SEO. It VERY difficult to decide what is and what isn’t: useful, accurate and unbiased SEO information.

Rand gave a exact view of where the industry came from and where it is now. Based on that information it is easy to see and filter out bad / outdated information.

2) I learned that I think to small. I had a bunch of little questions that I wanted to learn the answers to. What I learned instead what that I wasn’t even thinking in the right scale. The minutia that I was worried about was so irrelevant that it didn’t even matter. Real SEO’s are playing a much bigger game.

I think more than anything the training was a mindset changing experience. It took a couple days to let everything sink in and recalibrate my thinking.

The most exciting part… I found out that I am at least headed in the right direction with my own projects. That was encouraging.

Now on to bigger and better things!

PS: Thanks Rand! You rock!

Posted: November 6, 2007  | Under: Personal

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