How Minority Rules
I now know why Democracy fails. I learned this at work. Bare with me, this is a stupid example, but so fitting.
There are 9 of us in our office. 7 of us would prefer to have the lights off. 2 people want them on and blindingly bright. So in true democratic fashion, the lights stay on all day as the majority are forced to capitulate to the loudly voiced demands of the minority.
Apparently in a Democracy all you have to do is yell and complain louder than anyone else and you get your way. And that is how minority rules.
My PPC Crash Course
Today was like PPC overload.
Our company had a PPC training today, which interestingly, all the SEO guys attended (I think we are all secretly jealous cause they get instant traffic). It was really really good. I picked up a lot of things I didn’t know about PPC. I have been running PPC ads on a personal project for a while now, but today showed me that I really didn’t know what I was doing. Read more